Our first step is always to assess the market for insights – within your product category and category-adjacent, your competitive brands, your consumer, and the retail environment.

We’re identifying trends and white spaces, and we’re not just doing it behind a computer screen; we’re boots on the ground in stores evaluating through consumers’ eyes. Only then do we start strategizing and start designing.

This is the cornerstone of our finely-honed Concept-to-Commerce™ process.