DESIGN MEASURED BY BUSINESS GOALS

LEVITY™ GETS YOUR MATH MAXIMIZING UNREALIZED GAINS.
DESIGN MEASURED BY BUSINESS GOALS
LEVITY™ GETS YOUR MATH MAXIMIZING UNREALIZED GAINS.

BOLSTER
MARKET
SHARE.


Dominating through incrementality?

If your business goal is to gain 1% market share in a $30B category, this is our everyday. 

OPTIMIZE PORTFOLIO ACQUISITIONS.


Growing through company buyouts or partnerships?

We rationalize your new brand(s) for scalability and velocity within multi-company portfolios.

ENHANCE
EQUITY
SCORES.


Leading a time-honored brand that’s a bit dusty?

We’re the trusted innovator to legacy trademarks, some from 1822, keeping them relevant.

We’re CPG branding and packaging experts for brand managers to C-Suite seeking improved equity scores, dominant market share, and the safeguarding of high-value brands.
start Your next big brand move

Partners
& praise

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When you’re building a brand, you have one chance at shelf to communicate who you are and what you offer – so it’s vital to find the right partner to entrust with your brand and portfolio design strategy. Levity is that partner. 
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Jenny Hill

Nature’s Path Foods - Brand Manager, Snacking

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Levity are some of the best in the industry when it comes to unlocking consumer insights.

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Alexyn Scheller

P&G – Senior Brand Manager, Crest

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You are the best part of my day. I move other meetings to prioritize time with Levity.

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Britt Wright

Culture Brands - Director of Strategy & Brand

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Without hesitation I recommend Levity to any brand builder looking for a creative partner who ‘gets the business’ and consistently delivers breakthrough work.

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Jay Williams

Jay Williams Consulting – Founder, Brand Management Advisory Coach

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From Fortune 500 icons to select startups, our talents’ portfolios span all CPG categories – Food & Bev, Personal Care & Cosmetics, Household Supplies, Pet Care, Age 21+ Products, and More.

BOLSTER
MARKET
SHARE.


Dominating through incrementality?

If your business goal is to gain 1% market share in a $30B category, this is our everyday. 

OPTIMIZE PORTFOLIO ACQUISITIONS.


Growing through company buyouts or partnerships?

We rationalize your new brand(s) for scalability and velocity within multi-company portfolios.

ENHANCE
EQUITY
SCORES.


Leading a time-honored brand that’s a bit dusty?

We’re the trusted innovator to legacy trademarks, some from 1822, keeping them relevant.

We’re CPG branding and packaging experts for brand managers to C-Suite seeking improved equity scores, dominant market share, and the safeguarding of high-value brands.
start Your next big brand move

Partners
& praise

Image
When you’re building a brand, you have one chance at shelf to communicate who you are and what you offer – so it’s vital to find the right partner to entrust with your brand and portfolio design strategy. Levity is that partner. 
Image
Jenny Hill

Nature’s Path Foods - Brand Manager, Snacking

Image

Levity are some of the best in the industry when it comes to unlocking consumer insights.

Image

Alexyn Scheller

P&G – Senior Brand Manager, Crest

Image

You are the best part of my day. I move other meetings to prioritize time with Levity.

Image

Britt Wright

Culture Brands - Director of Strategy & Brand

Image

Without hesitation I recommend Levity to any brand builder looking for a creative partner who ‘gets the business’ and consistently delivers breakthrough work.

Image

Jay Williams

Jay Williams Consulting – Founder, Brand Management Advisory Coach

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From Fortune 500 icons to select startups, our talents’ portfolios span all CPG categories – Food & Bev, Personal Care & Cosmetics, Household Supplies, Pet Care, Age 21+ Products, and More.

Cenote Tequila

Coming Soon: How do you capture the awe and mystique of one of nature’s most breathtaking wonders – the cenote – and translate that into an unforgettable brand experience? Levity explores this challenge for Cenote Tequila whose current branding and bottle design don’t stand apart from other heritage brands.
Madly HadleyComing Soon: Woman-owned Madly Hadley’s plant-based portfolio gets a product name change and colorful facelift for shelf pop and shoppability.
Que PasaComing Soon: How Canada’s No. 1 organic tortilla chip brand is being reimagined for the U.S. consumer. The secret salsa? Lead with fun and flavor.
American GourmetComing Soon: An elevated visual identity and bag redesign transforms this family-owned brand into a showstopper fitting of “American Gourmet.”
Lucas OilComing Soon: Evolution vs. Revolution – a study in thoughtful updates that bring modernity and new attention to an American classic, without sacrificing heritage.
Beef Jerky ExperienceComing Soon: Beef jerky may be a rustic snack, but its packaging doesn’t have to be. See how a striking and strong pack architecture transforms this portfolio.
Cohiba SpectreComing Soon: Even 007 would be impressed by this one-of-a-kind, limited edition luxury cigar experience that majors in sleek and techy industrial design.
CENOTE TEQUILAComing Soon: How do you capture the awe and mystique of one of nature’s most breathtaking wonders – the cenote – and translate that into an unforgettable brand experience? Levity explores this challenge for Cenote Tequila whose current branding and bottle design don’t stand apart from other heritage brands.
Madly HadleyComing Soon: Woman-owned Madly Hadley’s plant-based portfolio gets a product name change and colorful facelift for shelf pop and shoppability.
Que PasaComing Soon: How Canada’s No. 1 organic tortilla chip brand is being reimagined for the U.S. consumer. The secret salsa? Lead with fun and flavor.
American GourmetComing Soon: An elevated visual identity and bag redesign transforms this family-owned brand into a showstopper fitting of “American Gourmet.”
Lucas OilComing Soon: Evolution vs. Revolution – a study in thoughtful updates that bring modernity and new attention to an American classic, without sacrificing heritage.
Beef Jerky ExperienceComing Soon: Beef jerky may be a rustic snack, but its packaging doesn’t have to be. See how a striking and strong pack architecture transforms this portfolio.
Cohiba SpectreComing Soon: Even 007 would be impressed by this one-of-a-kind, limited edition luxury cigar experience that majors in sleek and techy industrial design.

Intent
& impact

$0
Billion
For a Fortune 250 client, we helped launch a first-time-on-shelf beverage that shattered expectations, doubling the initial market share goal within six months. 
0x
Sales
A simple pack color change we initiated for the market leader in tipped cigars doubled sales of their lowest-selling SKUwithout other marketing support.
0%
Growth
A branding overhaul from Hot Mama to Evereve paved the way for the women’s fashion retailer to onboard investment from the Crate & Barrel founder and River Island (UK) owners, prompting over 5X growth to date.
Top-0

Choice

Our new Que Pasa organic tortilla chip pack design (by Nature’s Path) achieved the #2 rank in Kroger consumer research, out of hundreds of brands across all product categories, based on design alone.
0%
Retention
Since Levity’s 2016 inception, our Fortune 150 clientele that started with us have stayed with us – trusting us to lead their portfolio success for almost ten years straight.  

success isn’t just an aspiration,
it’s an inevitable outcome.

let’s start strategizing!

Intent
& impact

$0
Billion
For a Fortune 250 client, we helped launch a first-time-on-shelf beverage that shattered expectations, doubling the initial market share goal within six months. 
0x
Sales
A simple pack color change we initiated for the market leader in tipped cigars doubled sales of their lowest-selling SKUwithout other marketing support.
0%
Growth
A branding overhaul from Hot Mama to Evereve paved the way for the women’s fashion retailer to onboard investment from the Crate & Barrel founder and River Island (UK) owners, prompting over 5X growth to date.
Top-0

Choice

Our new Que Pasa organic tortilla chip pack design (by Nature’s Path) achieved the #2 rank in Kroger consumer research, out of hundreds of brands across all product categories, based on design alone.
0%
Retention
Since Levity’s 2016 inception, our Fortune 150 clientele that started with us have stayed with us – trusting us to lead their portfolio success for almost ten years straight.

success isn’t just an aspiration,
it’s an inevitable outcome.

let’s start strategizing!

Method
& Mastery

Our services include:

Marketplace Audits + Brand Strategy
Visual Identity + Naming
Portfolio Strategy + Architecture
Graphic + Industrial Packaging Design
Pack-Ad Integration
Prototypes + Production Feasibility
Merchandising + POS
Consumer Research Planning + Stimuli

Before we start, we stop.

Our first step is always to assess the market for insights – within your product category and category-adjacent, your competitive brands, your consumer, and the retail environment.

We’re identifying trends and white spaces, and we’re not just doing it behind a computer screen; we’re boots on the ground in stores evaluating through consumers’ eyes. Only then do we start strategizing and start designing.

This is the cornerstone of our finely-honed Concept-to-Commerce™ process.

Method
& Mastery

Our services include:
  • Marketplace Audits + Brand Strategy
  • Visual Identity + Naming
  • Portfolio Strategy + Architecture
  • Graphic + Industrial Packaging Design
  • Pack-Ad Integration
  • Prototypes + Production Feasibility
  • Merchandising + POS
  • Consumer Research Planning + Stimuli
Before we start, we stop.

Our first step is always to assess the market for insights – within your product category and category-adjacent, your competitive brands, your consumer, and the retail environment.

We’re identifying trends and white spaces, and we’re not just doing it behind a computer screen; we’re boots on the ground in stores evaluating through consumers’ eyes. Only then do we start strategizing and start designing.

This is the cornerstone of our finely-honed Concept-to-Commerce™ process.

Hearts
& heads

Meet our Team Leaders. Unlike a lot of creative agencies that only give you their aces at the pitch, these are the faces behind every insight, strategic choice, and pixel push. We employ only director-level talent which means seasoned professionalism, ongoing commitment, efficiencies, and branding expertise from start to finish.

It’s a dedication we’ve coined Creative Concierge™.

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JAMIE
HESTER

EXECUTIVE CONCIERGE & VICE PRESIDENT

Jamie earned her stripes at renowned ad agency Leo Burnett. She’s as T-shape as they come, leading brands to market-moving results through seamless project management, genuine client service, thoughtful brand strategy, and innate creative intuition. 

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Theo van Blyenburgh

EXECUTIVE CREATIVE DIRECTOR & PRESIDENT

Our founder, Theo, fell in love with commercial design in the third grade. He got his start in regional private labels but now leads some of the worlds biggest brands. Always provoking the unexpected and new, he’s known as a catalyst for conversation delivering impact and results. 
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FLORIAN CHAMOULEAU

GRAPHIC DESIGN
DIRECTOR

Our resident Parisian, Florian, is a Swiss knife of creation and a factory of diverse, strategic concepts. With experience across three different continents and formal training in animated movies, he has a passion for storytelling and unmatched adaptability.
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JASON
CAMPBELL

INDUSTRIAL DESIGN DIRECTOR

Jason knows a top tier product experience starts with the structure surrounding it. He can produce a plethora of sketches in no time and polishes concepts with superb 3D art skills. He’s our Carmen San Diego who trained himself to design only on his laptop; that way, he’s never chained to one location.

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EMILY
HINES

FINANCE
DIRECTOR

A born hustler, Emily took her D-1 sports competitiveness to the real world, kicking ass right out of college as a CPA. With 15+ years of experience, she's led the financial health and operations of startups to gig tech. 

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VLADIMIR
JOVANOVIC

IT SECURITY
DIRECTOR

If anyone knows the importance of security, it's Vlad. He had to sneak out of the former Yugoslavia as an 18-year-old during the Bosnian War, becoming a student refugee in the USA. Today, he enjoys peaceful suburban life and protects our clients' most valued assets.

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TOM
KANE

MANAGING DIRECTOR
AT CAPS57

With 35 years of packaging craftsmanship, Tom leads the premier provider of color-correct and digital comps, prototypes, and sales samples in the nation. Tom and his team are Levity’s go-to partners to ensure production-perfect art.

CONTACT JAMIE ABOUT WORKING WITH LEVITY™
As our Executive Concierge™, she’ll reply within 24 hours.

Hearts
& heads

Meet our Team Leaders. Unlike a lot of creative agencies that only give you their aces at the pitch, these are the faces behind every insight, strategic choice, and pixel push. We employ only director-level talent which means seasoned professionalism, ongoing commitment, efficiencies, and branding expertise from start to finish.

It’s a dedication we’ve coined Creative Concierge™.

Image

JAMIE
HESTER

EXECUTIVE CONCIERGE & VICE PRESIDENT

Jamie earned her stripes at renowned ad agency Leo Burnett. She’s as T-shape as they come, leading brands to market-moving results through seamless project management, genuine client service, thoughtful brand strategy, and innate creative intuition. 

Image
Theo van Blyenburgh

EXECUTIVE CREATIVE DIRECTOR & PRESIDENT

Our founder, Theo fell in love with commercial design in the third grade. He got his start in regional private labels but now leads some of the worlds biggest brands. Always provoking the unexpected and new. he’s known as a catalyst for conversation delivering impact and results. 
Image

FLORIAN CHAMOULEAU

GRAPHIC DESIGN
DIRECTOR

Our resident Parisian, Florian is a Swiss knife of creation and a factory of diverse, strategic concepts. With experience across three different continents and formal training in animated movies, he has a passion for storytelling and unmatched adaptability.

Image

JASON
CAMPBELL

INDUSTRIAL DESIGN DIRECTOR

Jason knows a top tier product experience starts with the structure surrounding it. He can produce a plethora of sketches in no time and polishes concepts with superb 3D art skills. He’s our Carmen San Diego who trained himself to design only on his laptop; that way, he’s never chained to one location.

Image

EMILY
HINES

FINANCE
DIRECTOR

A born hustler, Emily took her D-1 sports competitiveness to the real world, kicking ass right out of college as a CPA. With 15+ years of experience, she's led the financial health and operations of startups to gig tech. 

Image

VLADIMIR
JOVANOVIC

IT SECURITY
DIRECTOR

If anyone knows the importance of security, it's Vlad. He had to sneak out of the former Yugoslavia as an 18-year-old during the Bosnian War, becoming a student refugee in the USA. Today, he enjoys peaceful suburban life and protects our clients' most valued assets.

Image

TOM
KANE

MANAGING DIRECTOR
AT CAPS57

With 35 years of packaging craftsmanship, Tom leads the premier provider of color-correct and digital comps, prototypes, and sales samples in the nation. Tom and his team are Levity’s go-to partners to ensure production-perfect art.

CONTACT JAMIE ABOUT WORKING WITH LEVITY™
As our Executive Concierge™, she’ll reply within 24 hours.