What’s your favorite brand? Once you have it in mind, we bet you love it for these reasons and in this order: 1) Product Experience 2) Brand Name & Logo. First and foremost, a product must deliver. And when it does, it bolsters the badge value of the brand – specifically its name and logo. At Levity, we painstakingly wordsmith new brand and product names to pull out the emotion you want to easily and quickly convey to your audience. From here, we amplify this emotion with the perfect visual identity pairing.