Brand Strategy & Storying
The strongest brands are those that withstand time – market trends and cultural shifts – remaining relevant regardless of age. This phenomenon can only be achieved via a strong Brand Strategy – a brand’s North Star – which guides all marketing decisions, even corporate culture. Whether its strategy for a new brand or refinement of an existing one, we’ll be eternal students of your customer and competition.
Once Brand Strategy is in order, Brand Storying is brought to life – often in video form providing omnichannel foresight early on. For our $25B clients, we’re probably the only plug-in Consumer Packaging Group that integrates with your advertising partners. For our $250MM clients, we are tapped to do advertising, too.
Our creative process is unique, have a look!
Bud Light Platinum // CPG Identity
This commercial launched on Super Bowl Sunday. And, we are so proud to have created the Bud Light Platinum bottle experience for its debut. Because of our omnichannel foresight in the design process, we achieved double the client’s market share goal when ad and pack had come together.
Evereve // Brand Purpose Commercial
After full immersion and research with the founders, employees, and customers, we created a head-to-to makeover from brand strategy to brand name to brand communication – advertising, website, social media, even store design. The rebrand was such a success, Evereve garnered investments from Crate & Barrel founder Gordon Segal and River Island founder The Bernard Lewis Family. Check out evereve.com and trendsend.com sometime!
Husky // Living Mood & Positioning Board
This is an example of our unique Brand Strategy & Storying creative process – in this case, to revitalize an existing CPG brand. A video like this is created quickly and cost-effectively with 3rd party content (for internal use only) to emotionally express the brand strategy and tease out a conceptual idea.
Australian Gold Botanicals // Living Mood & Positioning Board
This is an example of our unique Brand Strategy & Storying creative process – in this case, to create a new CPG product line. A video like this is created quickly and cost-effectively with 3rd party content (for internal use only) to emotionally express the brand strategy and tease out a conceptual idea.
Peace+ // Living Mood & Positioning Board
This is an example of our unique Brand Strategy & Storying creative process – in this case, to revitalize a new CPG brand. A video like this is created quickly and cost-effectively with 3rd party content (for internal use only) to emotionally express the brand strategy and tease out a conceptual idea.