Levity | CPG Branding & Packaging Experts

DESIGN MEASURED BY BUSINESS GOALS

LEVITY™ GETS YOUR MATH.

BOLSTER
MARKET
SHARE.

Dominating through incrementality?

If your business goal is to gain 1% market share in a $30B category, this is our everyday.

OPTIMIZE PORTFOLIO ACQUISITIONS.

Growing through company buyouts or partnerships?

We rationalize your new brand(s) for scalability and velocity within multi-company portfolios.

ENHANCE
EQUITY
SCORES.

Leading a time-honored brand that’s a bit dusty?

We’re the trusted innovator to legacy trademarks, some from 1822, keeping them relevant.

From Fortune 500 icons to select startups, our talents’ portfolios span all CPG categories – Food & Bev, Personal Care & Cosmetics, Household Supplies, Pet Care, Age 21+ Products, and More.

We’re CPG branding and packaging experts for brand managers to C-Suite seeking improved equity scores, dominant market share, and the safeguarding of high-value brands.

start Your next big brand move

DESIGN MEASURED BY BUSINESS GOALS

LEVITY™ GETS YOUR MATH.

BOLSTER
MARKET
SHARE.

Dominating through incrementality?

If your business goal is to gain 1% market share in a $30B category, this is our everyday.

OPTIMIZE PORTFOLIO ACQUISITIONS.

Growing through company buyouts or partnerships?

We rationalize your new brand(s) for scalability and velocity within multi-company portfolios.

ENHANCE
EQUITY
SCORES.

Dominating through incrementality?

We’re the trusted innovator to legacy trademarks, some from 1822, keeping them relevant.

From Fortune 500 icons to select startups, our talents’ portfolios span all CPG categories – Food & Bev, Personal Care & Cosmetics, Household Supplies, Pet Care, Age 21+ Products, and More.

We’re CPG branding and packaging experts for brand managers to C-Suite seeking improved equity scores, dominant market share, and the safeguarding of high-value brands.

start Your next big brand move

DESIGN MEASURED BY BUSINESS GOALS

LEVITY™ GETS YOUR MATH.

BOLSTER
MARKET
SHARE.

Dominating through incrementality?

If your business goal is to gain 1% market share in a $30B category, this is our everyday.

OPTIMIZE PORTFOLIO ACQUISITIONS.

Growing through company buyouts or partnerships?

We rationalize your new brand(s) for scalability and velocity within multi-company portfolios.

ENHANCE
EQUITY
SCORES.

Leading a time-honored brand that’s a bit dusty?

We’re the trusted innovator to legacy trademarks, some from 1822, keeping them relevant.

From Fortune 500 icons to select startups, our talents’ portfolios span all CPG categories – Food & Bev, Personal Care & Cosmetics, Household Supplies, Pet Care, Age 21+ Products, and More.

We’re CPG branding and packaging experts for C-Suite to Brand Managers seeking improved equity scores, dominant market share, and the safeguarding of high-value brands.

start Your next big brand move

SpectreEven 007 would be impressed by this one-of-a-kind, limited edition luxury cigar experience that majors in sleek and techy industrial design.

BRAINPOPComing soon: How Levity turned a brand promise into packaging that truly pops.

Madly HadleyWoman-owned Madly Hadley’s plant-based portfolio gets a product name change and colorful facelift for shelf pop and shoppability.

Que PasaComing Soon: How Canada’s No. 1 organic tortilla chip brand is being reimagined for the U.S. consumer. The secret salsa? Lead with fun and flavor.

Lucas OilComing Soon: Evolution vs. Revolution – a study in thoughtful updates that bring modernity and new attention to an American classic, without sacrificing heritage.

Beef Jerky ExperienceComing Soon: Beef jerky may be a rustic snack, but its packaging doesn’t have to be. See how a striking and strong pack architecture transforms this portfolio.

American GourmetComing Soon: An elevated visual identity and bag redesign transforms this family-owned brand into a showstopper fitting of “American Gourmet.”

CENOTE TEQUILAComing Soon: How do you capture the awe and mystique of one of nature’s most breathtaking wonders – the cenote – and translate that into an unforgettable brand experience? Levity explores this challenge for Cenote Tequila whose current branding and bottle design don’t stand apart from other heritage brands.

CenoteComing Soon: How do you capture the awe and mystique of one of nature’s most breathtaking wonders – the cenote – and translate that into an unforgettable brand experience? Levity explores this challenge for Cenote Tequila whose current branding and bottle design don’t stand apart from other heritage brands.

BRAINPOPComing soon: How Levity turned a brand promise into packaging that truly pops.

Madly HadleyWoman-owned Madly Hadley’s plant-based portfolio gets a product name change and colorful facelift for shelf pop and shoppability.

Que PasaComing Soon: How Canada’s No. 1 organic tortilla chip brand is being reimagined for the U.S. consumer. The secret salsa? Lead with fun and flavor.

CENOTE TEQUILAComing Soon: How do you capture the awe and mystique of one of nature’s most breathtaking wonders – the cenote – and translate that into an unforgettable brand experience? Levity explores this challenge for Cenote Tequila whose current branding and bottle design don’t stand apart from other heritage brands.

Lucas OilComing Soon: Evolution vs. Revolution – a study in thoughtful updates that bring modernity and new attention to an American classic, without sacrificing heritage.

Beef Jerky ExperienceComing Soon: Beef jerky may be a rustic snack, but its packaging doesn’t have to be. See how a striking and strong pack architecture transforms this portfolio.

American GourmetComing Soon: An elevated visual identity and bag redesign transforms this family-owned brand into a showstopper fitting of “American Gourmet.”

Intent
& impact

$0

Billion

For a Fortune 250 client, we helped launch a first-time-on-shelf beverage that shattered expectations, doubling the initial market share goal within six months.

0x

Sales

A simple pack color change we initiated for the market leader in tipped cigars doubled sales of their lowest-selling SKU – without other marketing support.

0%

Growth

A branding overhaul from Hot Mama to Evereve paved the way for the women’s fashion retailer to onboard investment from the Crate & Barrel founder and River Island (UK) owners, prompting over 5X growth to date.

Top-0

Choice

Our new Que Pasa organic tortilla chip pack design (by Nature’s Path) achieved the #2 rank in Kroger consumer research, out of hundreds of brands across all product categories, based on design alone.

0%

Retention

Since Levity’s 2016 inception, our Fortune 150 clientele that started with us have stayed with us – trusting us to lead their portfolio success for almost ten years straight.

success isn’t just an aspiration,
it’s an inevitable outcome.

let’s start strategizing!

Partners
& praise

When you’re building a brand, you have one chance at shelf to communicate who you are and what you offer – so it’s vital to find the right partner to entrust with your brand and portfolio design strategy. Levity is that partner.

Jenny Hill

Nature’s Path Foods - Brand Manager, Snacking

Levity are some of the best in the industry when it comes to unlocking consumer insights.

Alexyn Scheller, MBA

P&G – Senior Brand Manager, Crest

You are the best part of my day. I move other meetings to prioritize time with Levity.

Britt Wright, MBA

Culture Brands - Director of Strategy & Brand

Without hesitation I recommend Levity to any brand builder looking for a creative partner who ‘gets the business’ and consistently delivers breakthrough work.

Jay Williams, MBA

Jay Williams Consulting – Founder, Brand Management Advisory Coach

Intent
& impact

$0

Billion

For a Fortune 250 client, we helped launch a first-time-on-shelf beverage that shattered expectations, doubling the initial market share goal within six months.

0x

Sales

A simple pack color change we initiated for the market leader in tipped cigars doubled sales of their lowest-selling SKU – without other marketing support.

0%

Growth

A branding overhaul from Hot Mama to Evereve paved the way for the women’s fashion retailer to onboard investment from the Crate & Barrel founder and River Island (UK) owners, prompting over 5X growth to date.

Top-0

Choice

Our new Que Pasa organic tortilla chip pack design (by Nature’s Path) achieved the #2 rank in Kroger consumer research, out of hundreds of brands across all product categories, based on design alone.

0%

Retention

Since Levity’s 2016 inception, our Fortune 150 clientele that started with us have stayed with us – trusting us to lead their portfolio success for almost ten years straight.

success isn’t just an aspiration,
it’s an inevitable outcome.

let’s start strategizing!

Partners
& praise

When you’re building a brand, you have one chance at shelf to communicate who you are and what you offer – so it’s vital to find the right partner to entrust with your brand and portfolio design strategy. Levity is that partner.

Jenny Hill

Nature’s Path Foods - Brand Manager, Snacking

Levity are some of the best in the industry when it comes to unlocking consumer insights.

Alexyn Scheller

P&G – Senior Brand Manager, Crest

You are the best part of my day. I move other meetings to prioritize time with Levity.

Britt Wright

Culture Brands - Director of Strategy & Brand

Without hesitation I recommend Levity to any brand builder looking for a creative partner who ‘gets the business’ and consistently delivers breakthrough work.

Jay Williams

Jay Williams Consulting – Founder, Brand Management Advisory Coach

Intent& impact

Partners& praise

Intent& impact

Partners& praise

Intent
& impact

Partners
& praise

Intent
& impact

Partners
& praise